Social Media Workbook

For Small Businesses

Presented by Theo Prodromitis,
Founder & CEO of Outfront Brands

I have been working in marketing for over 20 years and I have seen this industry being shaped by the new emerging technologies. It is essential to have a Social Media strategy as part of your overall Marketing plan. More importantly, it is crucial to keep the plan active, consistent and serving your communities.
For those of you looking to maximize your social media potential, I am here to help.

Get your Workbook

Why is it important to have a social media presence?

4.6 billion users

4.6 billion people use social media around the world.

7x more website traffic

A clear, concise social media presence can increase your website traffic up to 7 times.

90% of people buy from brands they follow

90% of people buy from brands they follow on social media.

Social proof drives sales

Social proof is an important influence currency to drive sales.

In this workbook, you will have access to:

Social Media Strategy

I will go into detail, step-by-step on how to create a strategy that will fit your business or profile.

Organization of your Posts

I will go over the strategy for the content to post and when to post, in a simple weekly plan. Once you have the strategy, you can replicate it each week with new content.